22 July, 2024
Athens Word of Mouth
Marketing Techniques

How To Promote Your Business

The owner of the business wants to make the brand more recognized. He wants to do this so that more customers will buy things from the store, and the company will make more money. If he does not promote the brand, the store will start losing money and might have to close. It is not easy to make a business successful. The owner must work hard and learn how to promote his business.

Marketing Techniques

Publications in the media and publications

Tell lots of people about your company, products, and services. Try to make the brand popular and the products in demand. Talk about cases and achievements more often. Focus on how special and valuable your business is. Be creative to be noticed and remembered.


New partners are important for promoting your business. Talk about your company to people who have similar interests. Host events like webinars, conferences, presentations, and other public events. Join the business community in your industry. Keep in touch with representatives of other companies. Share experience, create collaborations, and develop in the B2B field.

Social media


There are many ways to advertise a brand, but not all are direct and intrusive, like radio or TV ads. Instead, inform customers about your interesting brand and what you do by using:

Native formats

Share information about your products, services, and activities through native formats. Post interesting cases. Shoot overview videos and create presentations.

Expert opinion

Promote the business through the personal brand of the representative. The organization’s owner can tell much more about the company much more than any banner or text ad.

Cooperation with bloggers

Promote your business using social networks and bloggers that the buyer trusts the most. For example, a product or service becomes more attractive to the client if a famous person uses it.

PR promotion

News publication

Shape the news agenda and develop a content strategy based on the interests of your target audience.

Social media

Get closer to people by interacting with them directly. Actively promote the brand in social networks, taking into account the age, geography, and interests of potential customers and partners. Start with a deep user analysis and then strategize.

Forums and conferences

Various online and offline events will help to get other people to talk about your brand. In addition, communicate live with the audience more often so that the company logo and the people behind this business become recognizable.

SEO and SERM optimization

Monitoring mentions in the network

Work with reviews and any other mentions on the web. Respond promptly and constructively to negative messages, criticism, and comments. Make your brand better instead of getting rid of dissatisfied customers.

Maintain a business profile

Add and maintain your company profile in well-known directories and services. Edit public information about activities and events happening with your business. Rank for branded and relevant search terms to make it easier for your customers and interested audiences to find you.

Author’s content

Build trust with consumers and search engines. Post research, reviews, and interviews. Good material created not for robots but for real people will get into the search results and attract attention.

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